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PRIVACY STATEMENT

 
1. GENERAL
Hoteltrees Co.,Ltd. respects your privacy and is committed to protecting it. This Privacy Statement is meant to inform you of how we collect, use, and protect your personal information, and the choices you have in this regard.
 
2. APPLICATION OF THIS PRIVACY STATEMENT

This Privacy Statement applies to Hoteltrees Co., Ltd. This Privacy Statement applies to all of Hoteltrees.com' products and services, as well as each of Hoteltrees' web sites collecting personal information, including without limitation www.hoteltrees.com.

Hoteltrees Co., Ltd.' services relate primarily to travel-related reservations, and most commonly involve processing relating to hotel room reservations. However, Hoteltrees Co., Ltd.' processing services may apply to other types of transactions, such that references below to "hotels" or "hotel companies" may apply to other types of transactions you may seek to conduct. For example, Hoteltrees Co., Ltd. may process commission transactions relating to your car rental, train reservation or airline reservation.

This Privacy Statement applies to "personal information," meaning such information that is easily identifiable with a specific individual. This Privacy Statement does not apply to statistical or other information from which your personally identifiable information cannot be determined.

 
3. HOW WE COLLECT INFORMATION

Hotletrees Co.,Ltd. may obtain information about you in connection with our service offerings in several ways, including through central reservation systems, call centers, travel agents, Internet web sites and database networks. For example, personal information is generally collected in connection with a hotel reservation you make using one of our systems or the system of one of our hotel or travel agent customers.

 
4. TYPE OF INFORMATION WE COLLECT

Hotletrees Co.,Ltd. generally collects only such personal information as is reasonably necessary to facilitate reservation, payment and commission processing transactions. Such information may include without limitation such basic information as your name, address, telephone and credit card information. Other information collected may include for special accommodation requirements.

Hoteltrees Co.,Ltd. generally does not require or request any "sensitive data", that is, information pertaining to racial or ethnic origins, political or religious beliefs, union membership. And, Hoteltrees Co., Ltd. does not use or share any such information for any purpose other than as described below.


5. HOW WE USE YOUR INFORMATION

We use your personal information to facilitate the provision of our services, and allow your chosen hotel company, other service provider to provide its services to you. Specifically, your personal information is used to process your hotel reservation, as well as to process any commission or other amounts that may be payable to your travel agent or other intermediary in connection with your reservation. Credit card information is used only for payment processing and fraud prevention.

We may use your personal information in order to update you with our marketing activities. However, you may opt-out of receiving such information at any time.

 
6. WHO WE SHARE YOUR INFORMATION WITH; YOUR INFORMATION AND THIRD PARTY COMPANIES

Hoteltrees Co., Ltd. does not sell, rent or lease your personal information to others. Hoteltrees Co., Ltd. will not share your personal information with third parties except in connection with the provision of our services to you and/or your hotel company, travel agent or other intermediary. We have no control over whether your personal information is used for marketing or other activities by your hotel company, travel agent or other intermediary.

Hoteltrees Co., Ltd. contracts with third-party service providers in connection with the performance of our services. For example, Hoteltrees Co., Ltd. uses certain banking institutions to process commission payments. Such third-party service providers are generally required to keep confidential the information received on behalf of Hoteltrees Co., Ltd. and may not use any such personal information for any purpose other than to carry out the services they are performing for Hoteltrees Co., Ltd.. These service providers may change or we may contract with additional service providers to better serve our customers.

Hoteltrees Co., Ltd. may share your personal information across its various business entities and service lines, all of which are generally subject to the requirements of this Privacy Statement. Hoteltrees Co., Ltd. may also combine with or be acquired by another business entity, in which case your information may be shared with such entity.

Hoteltrees Co., Ltd. will not otherwise share personal information with any other third parties without your permission, unless we assess such disclosure to be required by law.

 
7. YOUR CHOICES, PRIVACY PREFERENCES AND OPTING OUT

Since we generally only provide information to your hotel company, travel agent or other intermediary in connection with your transactions, if you do not wish for such third parties to obtain your personal information, then please be aware that we may not be able to process your intended transaction. If you still do not wish for us to share your information with such parties, then contact our Privacy Office at the contact information listed below.

If you do not wish for your personal information to be disclosed to any of our third party service providers, please contact our Privacy Office at the contact information listed below. Within a reasonable time after receiving your request to not distribute your personal information to such third parties, we will either cease any further distribution to such third parties or notify you if such cessation is not reasonably practicable. Please keep in mind that if Hoteltrees Co., Ltd. cannot disclose or share your information with such third parties, then we may not be able to provide you with all or certain of our reservation, transaction processing or other services.

Hoteltrees Co., Ltd. may send marketing information about its products and services to hotel companies and other business partners, but such marketing information generally will not contain your personal information. Hoteltrees Co., Ltd. generally does not send marketing information to individual providers of personal information. However, if you are receiving Hoteltrees Co., Ltd. marketing materials and do not wish to receive such materials, please contact our Privacy Office at the contact information listed below. Hoteltrees Co., Ltd. generally has no control over the marketing and other onward distribution activities of travel agents, hotel companies and other participants in your transactions.

Hoteltrees Co., Ltd. will make all reasonable efforts to honor your preferences

 
8. COOKIES

Our Web site uses "cookie" technology. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a Web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the Web server know if you have previously visited the Web page.

Cookies by themselves cannot be used to find out the identity of any user. Hoteltrees Co., Ltd. uses cookies to collect and maintain data that helps the company determine which areas are most popular with users and improve and update the content on the Web site.

Please be aware that unaffiliated third-party companies may advertise on or have links on various pages of the Hoteltrees Co., Ltd. Web site. These third-party companies may use cookies to collect information about you when you "click" on their advertising or content or link. This practice is standard in the Internet industry. Due to the way the Internet operates, Hoteltrees Co., Ltd. cannot control collection of this information by third parties, and third-party cookies are not subject to this Privacy Policy.

 
9. ACCESS TO AND ACCURACY OF YOUR INFORMATION

Hoteltrees Co., Ltd. strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain data accuracy. Upon request to our Privacy Office, we will use all reasonable efforts to provide you with access to your information, including the opportunity to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access to your data. Certain areas of Hoteltrees Co., Ltd.' websites may limit access to specific individuals through the use of passwords and other personal identifiers.

Certain personal information stored on Hoteltrees Co., Ltd. systems is routinely deleted as it determined to become irrelevant. However, such routine deletion practices vary with respect to different services and types of information and some information may be stored indefinitely.

The most effective way to ensure the accuracy of your personal information in our records is to take care that you, your hotel, your agent or other intermediary inputs your information correctly.

 
10. KEEPING YOUR INFORMATION SECURE

Hoteltrees Co., Ltd. is committed to protecting the information that you and our customers and business partners provide to us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Hoteltrees Co., Ltd. has in place appropriate physical and managerial procedures to safeguard the information we collect.

Our data centers and systems employ various layers of access codes and monitoring to prevent unauthorized access, and authorized access to your personal information is generally restricted to our representatives with a reasonable need for such access. We generally employ 128 bit encryption methods when collecting or transferring sensitive data such as credit card information.

Each Hoteltrees Co., Ltd. employee is generally subject to a confidentiality agreement, which would further restrict unauthorized disclosure of your personal information.

Credit card numbers are used only for processing payments and fraud prevention.

 
11. CHANGES TO THIS PRIVACY STATEMENT
If there are updates to the terms of Hoteltrees Co., Ltd.' Privacy Statement, we will post those changes and update the revision date in this document, so you will always know what information we collect online, how we use it, and what choices you have. For material changes to this Privacy Statement, Hoteltrees Co., Ltd. will use all commercially reasonable efforts to post notice of such change prior to implementation.
 
12. PRIVACY OFFICE CONTACT INFORMATION

Our Privacy Office can be contacted at info@easternrooms.com, Hoteltrees Co., Ltd.,. 6F, Korea Child Fund B/D, 95, Mugyo-dong, Jung-gu, Seoul, 100-170, Korea. Within a reasonable time after receiving your request or inquiry, we will attempt to respond to you or otherwise address your concern.

Privacy Statement last revised 17th November 2009